GYTPOL, a first-of-its-kind platform that automates and error-proofs configuration security for connected devices, is looking for a rockstar Marketing Manager to join the team.
The chosen candidate will demonstrate an ability to take projects from end-to-end — paying careful attention to the details while maintaining sight and service of the bigger picture. A creative spirit and disciplined approach will prove invaluable.
Responsibilities:
- Conducting market research around the competitive landscape and our target audience
- Refining universalized profiles for buyers, users, and decision influencers
- Mapping buyer, user, and influencer pain points to addressable needs and existing product features
- Assisting with the development of a value-driven content strategy
- Writing and editing web and ad copy
- Creating email nurture sequences and monthly newsletters
- Writing and editing content — including social media messages, blog posts, webinar outlines, sales collateral, etc.
- Carrying out intent-minded keyword research and implementing on-page optimizations for greater search discoverability
- Conceiving and developing download-worthy content to educate the market and generate leads
- ABM research — identifying target accounts, key personnel, and salient motivators (interests, challenges, goals, gaps, etc.)
- Paid audience targeting (PPC), campaign setup, and data-driven refinement
- Social listening, influencer engagement, and community management
- Designing and analyzing A/B tests to issue recommendations for user flow optimization and conversion maximization
- Maintaining CRM (HubSpot) setup and discipline, ensuring data is kept clean and up-to-date
- Assisting with field and event marketing (including research, planning, logistics, presentation, handouts, etc.)
- Reporting on marketing activities, website performance, campaigns, and the sales funnel
Requirements:
- Excellent English writing skills
- Great communicator — can tell and present a coherent and compelling story
- Comfortable dealing with complexity and/or ambiguity — good analytical and problem-solving skills
- Methodical mindset - can break large projects into component building blocks and manageable tasks
- Ability to tackle confusion and uncertainty by defining the gap and formulating specific questions
- Highly motivated and enthusiastic team player
- Aptitude for technology
- Willingness to take instruction well and ability to work independently
- Ability to manage deadlines
- Having actually read this — if you did, please add "I read the job description" to the top of your CV
To apply, please fill in and submit the accompanying form.