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    Demand Generation Specialist

    Location: Israel (with a hybrid work model)
    Employment Type: Full-time
    Team: Marketing
    Reports to: VP of Marketing

     

    GYTPOL, a first-of-its-kind platform that automates and error-proofs configuration security for connected devices, is looking for a data-driven, creative, and results-oriented Demand Generation Specialist to help own our pipeline strategy and execution.

    In this role, you will work closely with stakeholders across Product, Sales, and Marketing to deliver measurable lead generation, and product interest – helping scale our go-to-market engine.  

    Responsibilities:

    • Plan, execute, and optimize integrated demand generation campaigns across paid media, email, content syndication, webinars, and more.

    • Own marketing funnel performance metrics (MQLs, SQLs, CPL, CAC, ROI) and report campaign impact.

    • Develop and manage lead nurturing workflows to convert prospects into opportunities.

    • Partner with sales to align on ICP, lead scoring, follow-up cadences, and campaign feedback.

    • Test and iterate—constantly. A/B testing, creative experimentation, and channel mix optimization should be second nature.

    • Collaborate with product marketing on messaging, content strategy, and campaign assets.

    • Oversee our marketing automation tools and CRM integrations to ensure accurate lead capture and attribution.

    • Provide ongoing reporting and analysis on leads and closure rates

    Requirements:

    • 3-6 years of experience in B2B demand generation, ideally in SaaS or tech.

    • Proven track record of building and scaling lead gen campaigns that deliver pipeline.

    • Familiarity with paid channels like Google Ads, LinkedIn, and intent platforms (e.g., ZoomInfo, 6sense).

    • Exceptional analytical and reporting skills — you love diving into data to find opportunities.

    • A collaborative spirit — you thrive in cross-functional teams and fast-moving environments.

    • Ability to perform against defined goals, targets, and measurables

    • A self-starter with excellent communication and interpersonal skills

    Preferred Qualifications

    • Prior cyber experience marketing to CISOs and IT leaders.

    • Familiarity with ABM strategies and platforms.

    • Strong understanding of marketing automation technologies and analytics tools.